About

How did you choose the name white frog for Whitefrog?

The inspiration for our name came from a trip to a rain forest where we saw dart frogs in their natural habitat. Seeing the dart frogs in person, we noticed how REALLY tiny and yet REALLY visible they were because of their vivid coloring.

The visual appeal of these colorful little frogs against the lush greens of the rain forest made a lasting impression.  The frogs on display came in all colors, from yellow to purple, blue, black, orange and numerous others – everything except white.

A comment was made “Hey, the name of the business could be ‘white frog’” and was shortly followed by a giddy epiphany, “and the tagline could be leap!”  At that moment Whitefrog was created.

And that’s how we chose the name Whitefrog.

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Matt Leeds ~ matt@whitefrog.org

Matt’s sharp eye and drive for perfection keep Whitefrog thriving and continually make the world a better-looking place. If he ever leaves the office, he’ll be spending time with his wife, Sara Leeds, and their dog, Falina. Some of the movies that remain on Matt’s Netflix queue are Dr. Strangelove, Patton and The Fifth Element. If you’re ever in the Whitefrog office and hear Tchaikovsky’s 1812 Overture at volume 11, Matt’s the one controlling the Monster iPod Stereo.
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Sara Haws, M.B.A. ~ sara@whitefrog.org

You will recognize Sara by the Diet Dr Pepper clutched in her left hand and the Tom Petty songs playing on her iPod. When she is not reading, talking or writing about Branding you will find her on a beach with her nose in a book or underwater with a scuba tank on.
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Stephanie Perryman ~ stephanie@whitefrog.org

Stephanie is the newest addition to the Whitefrog team. George Lucas and Tim Burton make her favorite movies and when she’s not making the world a better place at Whitefrog, you’ll find her enjoying time with friends over delicious Italian food.
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Jessica Bainbridge ~ jessica@whitefrog.org

Despite her sweet and deceptive appearance, Jessica is a ruthless catcher of unwitting fish and spends her hours not at Whitefrog enjoying the beautiful San Bernardino Mountains or playing with her two dogs. She is unabashedly cheerful at all hours of the day and night but refuses to share the secret of eternal happiness.
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Kelechi Anuforo (KC) ~ kc@whitefrog.org

KC is an intern with Whitefrog and is currently obtaining his Master Degree in Computer Science from Cal State San Bernardino.  KC and Joy are both students from Abuja, Nigeria.
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Ogbanje Onyeche (Joy) ~ joy@whitefrog.org

Joy is an intern with Whitefrog and is currently obtaining her Master Degree in Computer Science from Cal State San Bernardino.  KC and Joy are both students from Abuja, Nigeria.
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Falina ~ not interested in email.

Falina’s two official responsibilities at Whitefrog are to enthusiastically greet anyone who comes to the door and spend the rest of the day sleeping on a cushion in the sun. When she’s not at Whitefrog she is a ruthless destroyer of trespassing rodents.

Want to learn more and see how Whitefrog can make your business leap?
Use our contact page to get a hold of us.