Author Archive
5 Reasons Affluent Clients Choose Their Advisors
21
Jul
2010
Posted by Matt Leeds Financial Advisors have a tough job when targeting and attracting new clients. By the nature of their relationships, advisors must keep an open and honest that is not tainted with the scent of ‘sales’ tactics. How then, does an advisor sell their services to new clients if they need to avoid traditional sales strategies? The [...]
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Whitefrog Art Competition 2010
09
Apr
2010
Posted by Matt Leeds Whitefrog recently hosted an art competition to celebrate the opening of our new conference room and lounge space, and to create original artwork to hang in the lounge. The entire WF Team and a few of our friends and family gathered and were given two hours to create an original work of frog art. Prizes [...]
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Featured Client: Core One Group, LLC
30
Mar
2010
Posted by Matt Leeds Whitefrog is pleased to announce the launch of the new website for Core One Group, LLC. As a provider of online traffic solutions for small businesses, Core One Group wanted to create a new look and a more professional website appearance. Whitefrog was able to provide consulting for the following elements: Refined brand identity Created [...]
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A more compelling message
10
Mar
2010
Posted by Matt Leeds A lesson in marketing from artist Marc Johns. Think about it.
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Public Speaking – JROTC Competition
09
Mar
2010
Posted by Matt Leeds This past weekend representatives from across the Inland Empire came together at the annual JROTC ‘Sound OFF’ Speaking Competition. The theme of the speeches was based on the question, “Where do we go from here?”, and encouraged these high-school participants to explore the struggle of keeping traditions while adopting new technologies. As one of the [...]
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Serious Google Traffic
15
Feb
2010
Posted by Matt Leeds It’s been a great couple of months at Whitefrog and the good news just keeps rolling in! According to our last round of Google Analytics, we’ve boosted our website traffic up several notches and now have nearly 5,000 unique visitors a month. A big thank-you goes out to our clients who have helped make our [...]
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5 Standards of Remarkability
15
Feb
2010
Posted by Matt Leeds Branding is all about taking what makes your business valuable and identifying what also makes it unique. If you really want a killer brand, there is a third level to which you can aspire: That which makes you remarkable. To be remarkable is to be interesting, noteworthy, standing out, fascinating, intriguing, mysterious and exceptional. In [...]
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Building Brand-Based Relationships (Part 4 of 4)
12
Feb
2010
Posted by Matt Leeds Brand Based Relationships, Part 4 of 4 The First Impression The Introduction The Dialogue The Relationship The Relationship Once a relationship has been established, your clients will either be disappointed, satisfied or thrilled. If disappointed, they may seek out an alternative service provider. If satisfied, they may not seek an alternative, but would be open [...]
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Building Brand-Based Relationships (Part 3 of 4)
10
Feb
2010
Posted by Matt Leeds Brand Based Relationships, Part 3 of 4 The First Impression The Introduction The Dialogue The Relationship The Dialogue When you start to get to know someone, what are the details that stand out to you? How quickly your call is returned, if the plans that you made are kept, if details from your conversations and [...]
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Building Brand-Based Relationships (Part 2 of 4)
08
Feb
2010
Posted by Matt Leeds Brand Based Relationships, Part 2 of 4 The First Impression The Introduction The Dialogue The Relationship The Introduction When you are introduced to new people, what are the things that you notice? Their opening line, their handshake, the tone of their voice, their choice of words, their interest in you, their responses to your questions [...]
Read more
5 Reasons Affluent Clients Choose Their Advisors
Financial Advisors have a tough job when targeting and attracting new clients. By the nature of their relationships, advisors must keep an open and honest that is not tainted with the scent of ‘sales’ tactics. How then, does an advisor sell their services to new clients if they need to avoid traditional sales strategies? The [...]
Read moreWhitefrog Art Competition 2010
Whitefrog recently hosted an art competition to celebrate the opening of our new conference room and lounge space, and to create original artwork to hang in the lounge. The entire WF Team and a few of our friends and family gathered and were given two hours to create an original work of frog art. Prizes [...]
Read moreFeatured Client: Core One Group, LLC
Whitefrog is pleased to announce the launch of the new website for Core One Group, LLC. As a provider of online traffic solutions for small businesses, Core One Group wanted to create a new look and a more professional website appearance. Whitefrog was able to provide consulting for the following elements: Refined brand identity Created [...]
Read moreA more compelling message
A lesson in marketing from artist Marc Johns. Think about it.
Read morePublic Speaking – JROTC Competition
This past weekend representatives from across the Inland Empire came together at the annual JROTC ‘Sound OFF’ Speaking Competition. The theme of the speeches was based on the question, “Where do we go from here?”, and encouraged these high-school participants to explore the struggle of keeping traditions while adopting new technologies. As one of the [...]
Read moreSerious Google Traffic
It’s been a great couple of months at Whitefrog and the good news just keeps rolling in! According to our last round of Google Analytics, we’ve boosted our website traffic up several notches and now have nearly 5,000 unique visitors a month. A big thank-you goes out to our clients who have helped make our [...]
Read more5 Standards of Remarkability
Branding is all about taking what makes your business valuable and identifying what also makes it unique. If you really want a killer brand, there is a third level to which you can aspire: That which makes you remarkable. To be remarkable is to be interesting, noteworthy, standing out, fascinating, intriguing, mysterious and exceptional. In [...]
Read moreBuilding Brand-Based Relationships (Part 4 of 4)
Brand Based Relationships, Part 4 of 4 The First Impression The Introduction The Dialogue The Relationship The Relationship Once a relationship has been established, your clients will either be disappointed, satisfied or thrilled. If disappointed, they may seek out an alternative service provider. If satisfied, they may not seek an alternative, but would be open [...]
Read moreBuilding Brand-Based Relationships (Part 3 of 4)
Brand Based Relationships, Part 3 of 4 The First Impression The Introduction The Dialogue The Relationship The Dialogue When you start to get to know someone, what are the details that stand out to you? How quickly your call is returned, if the plans that you made are kept, if details from your conversations and [...]
Read moreBuilding Brand-Based Relationships (Part 2 of 4)
Brand Based Relationships, Part 2 of 4 The First Impression The Introduction The Dialogue The Relationship The Introduction When you are introduced to new people, what are the things that you notice? Their opening line, their handshake, the tone of their voice, their choice of words, their interest in you, their responses to your questions [...]
Read more