Whitefrog Design - Leap.

Public Speaking – JROTC Competition

This past weekend representatives from across the Inland Empire came together at the annual JROTC ‘Sound OFF’ Speaking Competition. The theme of the speeches was based on the question, “Where do we go from here?”, and encouraged these high-school participants to explore the struggle of keeping traditions while adopting new technologies. As one [...]

Serious Google Traffic

It’s been a great couple of months at Whitefrog and the good news just keeps rolling in! According to our last round of Google Analytics, we’ve boosted our website traffic up several notches and now have nearly 5,000 unique visitors a month.  A big thank-you goes out to our clients who have helped make our [...]

5 Standards of Remarkability

Branding is all about taking what makes your business valuable and identifying what also makes it unique. If you really want a killer brand however, there is a third level to which you can aspire: That which makes you remarkable.
To be remarkable is to be interesting, noteworthy, standout, fascinating, intriguing, mysterious and exceptional. In other [...]

Building Brand-Based Relationships (Part 4 of 4)

Brand Based Relationships, Part 4 of 4

The First Impression
The Introduction
The Dialogue
The Relationship

The Relationship
Once a relationship has been established, your client will either be disappointed, satisfied or thrilled. If disappointed, they may seek out an alternative service provider. If satisfied they may not seek an alternative, but would be open if a more appealing opportunity presented [...]

Building Brand-Based Relationships (Part 3 of 4)

Brand Based Relationships, Part 3 of 4

The First Impression
The Introduction
The Dialogue
The Relationship

The Dialogue
When you start to get to know someone, what are the details that stand out to you? How quickly they return your call, if they keep the plans that you make, if they remember details from your conversations and facts about yourself that [...]

Building Brand-Based Relationships (Part 2 of 4)

Brand Based Relationships, Part 2 of 4

The First Impression
The Introduction
The Dialogue
The Relationship
The Introduction
When you are introduced to a new person, what are the things that you notice? Their opening line, their handshake, the tone of their voice, their choice of words, their interest in you, their responses to your questions – your first impression of [...]

Building Brand-Based Relationships (Part 1 of 4)

Your brand is a relationship – It starts with a first impression and an introduction. It develops through dialogue and interaction. It is proven over time by consistent behavior.  In the end, either both parties are happy with the experience, or they are not – either way, they will tell their friends about it.
In this [...]

How much caffeine do you see?

Starbucks Mocha Frappacino, Starbucks Vanilla Frappacino, RedBull Large, RedBull Small, Coke Zero, Coke Zero Cherry, Cherry Coke, Diet Coke with Lime and Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper.  [...]

Terrific Tag Lines

Trying to pick a tag line for you company can sometimes feel like trying to name a child. It has a certain feeling of permanence to it that increases the pressure to get it right and to make it good.
That’s a lot of pressure to put on a little tag line.

The good news is [...]

How do I create a video introduction?

Smile. You’re on Camera!
Creating a video introduction for your website can be a powerful tool to set the tone for and act as an introduction of yourself to visitors.  As part of the video introduction you should aim to keep your message short and to the point – lest viewers get bored and decide to [...]