Whitefrog Design - Leap.

5 Standards of Remarkability

Branding is all about taking what makes your business valuable and identifying what also makes it unique. If you really want a killer brand however, there is a third level to which you can aspire: That which makes you remarkable.
To be remarkable is to be interesting, noteworthy, standout, fascinating, intriguing, mysterious and exceptional. In other [...]

Building Brand-Based Relationships (Part 4 of 4)

Brand Based Relationships, Part 4 of 4

The First Impression
The Introduction
The Dialogue
The Relationship

The Relationship
Once a relationship has been established, your client will either be disappointed, satisfied or thrilled. If disappointed, they may seek out an alternative service provider. If satisfied they may not seek an alternative, but would be open if a more appealing opportunity presented [...]

Building Brand-Based Relationships (Part 3 of 4)

Brand Based Relationships, Part 3 of 4

The First Impression
The Introduction
The Dialogue
The Relationship

The Dialogue
When you start to get to know someone, what are the details that stand out to you? How quickly they return your call, if they keep the plans that you make, if they remember details from your conversations and facts about yourself that [...]

Building Brand-Based Relationships (Part 2 of 4)

Brand Based Relationships, Part 2 of 4

The First Impression
The Introduction
The Dialogue
The Relationship
The Introduction
When you are introduced to a new person, what are the things that you notice? Their opening line, their handshake, the tone of their voice, their choice of words, their interest in you, their responses to your questions – your first impression of [...]

Building Brand-Based Relationships (Part 1 of 4)

Your brand is a relationship – It starts with a first impression and an introduction. It develops through dialogue and interaction. It is proven over time by consistent behavior.  In the end, either both parties are happy with the experience, or they are not – either way, they will tell their friends about it.
In this [...]

Terrific Tag Lines

Trying to pick a tag line for you company can sometimes feel like trying to name a child. It has a certain feeling of permanence to it that increases the pressure to get it right and to make it good.
That’s a lot of pressure to put on a little tag line.

The good news is [...]

What’s in a great brand?

Ever thought about what goes into a great brand for a small business? We have! If you’re like most small businesses, your brand needs to have at least these three elements:

Core Promise – The unspoken promise to your clients.
Tagline – The spoken promise to your clients.
Marketing Message – How you fulfill your promise to your [...]