Branding
5 Reasons Affluent Clients Choose Their Advisors
21
Jul
2010
Posted by Matt Leeds Financial Advisors have a tough job when targeting and attracting new clients. By the nature of their relationships, advisors must keep an open and honest that is not tainted with the scent of ‘sales’ tactics. How then, does an advisor sell their services to new clients if they need to avoid traditional sales strategies? The [...]
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5 Standards of Remarkability
15
Feb
2010
Posted by Matt Leeds Branding is all about taking what makes your business valuable and identifying what also makes it unique. If you really want a killer brand, there is a third level to which you can aspire: That which makes you remarkable. To be remarkable is to be interesting, noteworthy, standing out, fascinating, intriguing, mysterious and exceptional. In [...]
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Building Brand-Based Relationships (Part 4 of 4)
12
Feb
2010
Posted by Matt Leeds Brand Based Relationships, Part 4 of 4 The First Impression The Introduction The Dialogue The Relationship The Relationship Once a relationship has been established, your clients will either be disappointed, satisfied or thrilled. If disappointed, they may seek out an alternative service provider. If satisfied, they may not seek an alternative, but would be open [...]
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Building Brand-Based Relationships (Part 3 of 4)
10
Feb
2010
Posted by Matt Leeds Brand Based Relationships, Part 3 of 4 The First Impression The Introduction The Dialogue The Relationship The Dialogue When you start to get to know someone, what are the details that stand out to you? How quickly your call is returned, if the plans that you made are kept, if details from your conversations and [...]
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Building Brand-Based Relationships (Part 2 of 4)
08
Feb
2010
Posted by Matt Leeds Brand Based Relationships, Part 2 of 4 The First Impression The Introduction The Dialogue The Relationship The Introduction When you are introduced to new people, what are the things that you notice? Their opening line, their handshake, the tone of their voice, their choice of words, their interest in you, their responses to your questions [...]
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Building Brand-Based Relationships (Part 1 of 4)
05
Feb
2010
Posted by Matt Leeds Your brand – It starts with a first impression and an introduction. It develops through dialogue and interaction. It is proven over time by consistent behavior. In the end, either both parties are happy with the experience, or they are not – either way, they will tell their friends about it. Your brand is a [...]
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Terrific Taglines
20
Jan
2010
Posted by Matt Leeds Trying to pick a tagline for your company can sometimes feel like trying to name a child. It has a certain feeling of permanence to it that increases the pressure to get it right and to make it good. That’s a lot of pressure to put on such a little tagline. The good news is [...]
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What’s in a great brand?
30
Dec
2009
Posted by Matt Leeds Ever thought about what goes into a great brand for a small business? We have! If you’re like most small businesses, your brand needs to have at least these three elements: Core Promise – The unspoken promise to your clients. Tagline – The spoken promise to your clients. Marketing Message – How you fulfill your [...]
Read more
5 Reasons Affluent Clients Choose Their Advisors
Financial Advisors have a tough job when targeting and attracting new clients. By the nature of their relationships, advisors must keep an open and honest that is not tainted with the scent of ‘sales’ tactics. How then, does an advisor sell their services to new clients if they need to avoid traditional sales strategies? The [...]
Read more5 Standards of Remarkability
Branding is all about taking what makes your business valuable and identifying what also makes it unique. If you really want a killer brand, there is a third level to which you can aspire: That which makes you remarkable. To be remarkable is to be interesting, noteworthy, standing out, fascinating, intriguing, mysterious and exceptional. In [...]
Read moreBuilding Brand-Based Relationships (Part 4 of 4)
Brand Based Relationships, Part 4 of 4 The First Impression The Introduction The Dialogue The Relationship The Relationship Once a relationship has been established, your clients will either be disappointed, satisfied or thrilled. If disappointed, they may seek out an alternative service provider. If satisfied, they may not seek an alternative, but would be open [...]
Read moreBuilding Brand-Based Relationships (Part 3 of 4)
Brand Based Relationships, Part 3 of 4 The First Impression The Introduction The Dialogue The Relationship The Dialogue When you start to get to know someone, what are the details that stand out to you? How quickly your call is returned, if the plans that you made are kept, if details from your conversations and [...]
Read moreBuilding Brand-Based Relationships (Part 2 of 4)
Brand Based Relationships, Part 2 of 4 The First Impression The Introduction The Dialogue The Relationship The Introduction When you are introduced to new people, what are the things that you notice? Their opening line, their handshake, the tone of their voice, their choice of words, their interest in you, their responses to your questions [...]
Read moreBuilding Brand-Based Relationships (Part 1 of 4)
Your brand – It starts with a first impression and an introduction. It develops through dialogue and interaction. It is proven over time by consistent behavior. In the end, either both parties are happy with the experience, or they are not – either way, they will tell their friends about it. Your brand is a [...]
Read moreTerrific Taglines
Trying to pick a tagline for your company can sometimes feel like trying to name a child. It has a certain feeling of permanence to it that increases the pressure to get it right and to make it good. That’s a lot of pressure to put on such a little tagline. The good news is [...]
Read moreWhat’s in a great brand?
Ever thought about what goes into a great brand for a small business? We have! If you’re like most small businesses, your brand needs to have at least these three elements: Core Promise – The unspoken promise to your clients. Tagline – The spoken promise to your clients. Marketing Message – How you fulfill your [...]
Read more