The Frog Blog
5 Reasons Affluent Clients Choose Their Advisors
21
Jul
2010
Posted by Matt Leeds Financial Advisors have a tough job when targeting and attracting new clients. By the nature of their relationships, advisors must keep an open and honest rapport that is not tainted with the scent of ‘sales’ tactics. How then, do advisors sell their services to new clients yet avoid traditional sales strategies? The first step is [...]
Read more
Whitefrog Art Competition 2010
09
Apr
2010
Posted by Matt Leeds Whitefrog recently hosted an art competition to celebrate the opening of our new conference room and lounge space, and to create original artwork to hang in the lounge. The entire WF Team and a few of our friends and family gathered and were given two hours to create an original work of frog art. Prizes [...]
Read more
Featured Client: Core One Group, LLC
30
Mar
2010
Posted by Matt Leeds Whitefrog is pleased to announce the launch of the new website for Core One Group, LLC. As a provider of online traffic solutions for small businesses, Core One Group wanted to create a new look and a more professional website appearance. Whitefrog was able to provide consulting for the following elements: Refined brand identity Created [...]
Read more
Public Speaking – JROTC Competition
09
Mar
2010
Posted by Matt Leeds This past weekend representatives from across the Inland Empire came together at the annual JROTC ‘Sound OFF’ Speaking Competition. The theme of the speeches was based on the question, “Where do we go from here?”, and encouraged these high-school participants to explore the struggle of keeping traditions while adopting new technologies. As one of the [...]
Read more
Serious Google Traffic
15
Feb
2010
Posted by Matt Leeds It’s been a great couple of months at Whitefrog and the good news just keeps rolling in! According to our last round of Google Analytics, we’ve boosted our website traffic up several notches and now have nearly 5,000 unique visitors a month. A big thank-you goes out to our clients who have helped make our [...]
Read more
5 Standards of Remarkability
15
Feb
2010
Posted by Matt Leeds Branding is all about taking what makes your business valuable and identifying what also makes it unique. If you really want a killer brand, there is a third level to which you can aspire: That which makes you remarkable. To be remarkable is to be interesting, noteworthy, standing out, fascinating, intriguing, mysterious and exceptional. In [...]
Read more
Building Brand-Based Relationships (Part 4 of 4)
12
Feb
2010
Posted by Matt Leeds Brand Based Relationships, Part 4 of 4 The First Impression The Introduction The Dialogue The Relationship The Relationship Once a relationship has been established, your clients will either be disappointed, satisfied or thrilled. If disappointed, they may seek out an alternative service provider. If satisfied, they may not seek an alternative, but would be open [...]
Read more
Building Brand-Based Relationships (Part 3 of 4)
10
Feb
2010
Posted by Matt Leeds Brand Based Relationships, Part 3 of 4 The First Impression The Introduction The Dialogue The Relationship The Dialogue When you start to get to know someone, what are the details that stand out to you? How quickly your call is returned, if the plans that you made are kept, if details from your conversations and [...]
Read more
Building Brand-Based Relationships (Part 2 of 4)
08
Feb
2010
Posted by Matt Leeds Brand Based Relationships, Part 2 of 4 The First Impression The Introduction The Dialogue The Relationship The Introduction When you are introduced to new people, what are the things that you notice? Their opening line, their handshake, the tone of their voice, their choice of words, their interest in you, their responses to your questions [...]
Read more
Building Brand-Based Relationships (Part 1 of 4)
05
Feb
2010
Posted by Matt Leeds Your brand – It starts with a first impression and an introduction. It develops through dialogue and interaction. It is proven over time by consistent behavior. In the end, either both parties are happy with the experience, or they are not – either way, they will tell their friends about it. Your brand is a [...]
Read more
How much caffeine do you see?
04
Feb
2010
Posted by Matt Leeds Starbucks Mocha Frappacino, Starbucks Vanilla Frappacino, RedBull Large, RedBull Small, Coke Zero, Coke Zero Cherry, Cherry Coke, Diet Coke with Lime and Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper. [...]
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Terrific Taglines
20
Jan
2010
Posted by Matt Leeds Trying to pick a tagline for your company can sometimes feel like trying to name a child. It has a certain feeling of permanence to it that increases the pressure to get it right and to make it good. That’s a lot of pressure to put on such a little tagline. The good news is [...]
Read more
How do I create a video introduction?
15
Jan
2010
Posted by Matt Leeds Smile. You’re on Camera! Creating a video introduction for your website can be a powerful tool to set the tone for and act as an introduction of yourself to visitors. As part of the video introduction you should aim to keep your message short and to the point – lest viewers get bored and decide [...]
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Monster iPod Stereo
05
Jan
2010
Posted by Matt Leeds Geneva Sound XL iPod Stereo. Good for playing Goose (pictured), Justice or Tchaikovsky’s 1812 Overture.
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What’s in a great brand?
30
Dec
2009
Posted by Matt Leeds Ever thought about what goes into a great brand for a small business? We have! If you’re like most small businesses, your brand needs to have at least these three elements: Core Promise – The unspoken promise to your clients. Tagline – The spoken promise to your clients. Marketing Message – How you fulfill your [...]
Read more
5 Reasons Affluent Clients Choose Their Advisors
Financial Advisors have a tough job when targeting and attracting new clients. By the nature of their relationships, advisors must keep an open and honest rapport that is not tainted with the scent of ‘sales’ tactics. How then, do advisors sell their services to new clients yet avoid traditional sales strategies? The first step is [...]
Read moreWhitefrog Art Competition 2010
Whitefrog recently hosted an art competition to celebrate the opening of our new conference room and lounge space, and to create original artwork to hang in the lounge. The entire WF Team and a few of our friends and family gathered and were given two hours to create an original work of frog art. Prizes [...]
Read moreFeatured Client: Core One Group, LLC
Whitefrog is pleased to announce the launch of the new website for Core One Group, LLC. As a provider of online traffic solutions for small businesses, Core One Group wanted to create a new look and a more professional website appearance. Whitefrog was able to provide consulting for the following elements: Refined brand identity Created [...]
Read morePublic Speaking – JROTC Competition
This past weekend representatives from across the Inland Empire came together at the annual JROTC ‘Sound OFF’ Speaking Competition. The theme of the speeches was based on the question, “Where do we go from here?”, and encouraged these high-school participants to explore the struggle of keeping traditions while adopting new technologies. As one of the [...]
Read moreSerious Google Traffic
It’s been a great couple of months at Whitefrog and the good news just keeps rolling in! According to our last round of Google Analytics, we’ve boosted our website traffic up several notches and now have nearly 5,000 unique visitors a month. A big thank-you goes out to our clients who have helped make our [...]
Read more5 Standards of Remarkability
Branding is all about taking what makes your business valuable and identifying what also makes it unique. If you really want a killer brand, there is a third level to which you can aspire: That which makes you remarkable. To be remarkable is to be interesting, noteworthy, standing out, fascinating, intriguing, mysterious and exceptional. In [...]
Read moreBuilding Brand-Based Relationships (Part 4 of 4)
Brand Based Relationships, Part 4 of 4 The First Impression The Introduction The Dialogue The Relationship The Relationship Once a relationship has been established, your clients will either be disappointed, satisfied or thrilled. If disappointed, they may seek out an alternative service provider. If satisfied, they may not seek an alternative, but would be open [...]
Read moreBuilding Brand-Based Relationships (Part 3 of 4)
Brand Based Relationships, Part 3 of 4 The First Impression The Introduction The Dialogue The Relationship The Dialogue When you start to get to know someone, what are the details that stand out to you? How quickly your call is returned, if the plans that you made are kept, if details from your conversations and [...]
Read moreBuilding Brand-Based Relationships (Part 2 of 4)
Brand Based Relationships, Part 2 of 4 The First Impression The Introduction The Dialogue The Relationship The Introduction When you are introduced to new people, what are the things that you notice? Their opening line, their handshake, the tone of their voice, their choice of words, their interest in you, their responses to your questions [...]
Read moreBuilding Brand-Based Relationships (Part 1 of 4)
Your brand – It starts with a first impression and an introduction. It develops through dialogue and interaction. It is proven over time by consistent behavior. In the end, either both parties are happy with the experience, or they are not – either way, they will tell their friends about it. Your brand is a [...]
Read moreHow much caffeine do you see?
Starbucks Mocha Frappacino, Starbucks Vanilla Frappacino, RedBull Large, RedBull Small, Coke Zero, Coke Zero Cherry, Cherry Coke, Diet Coke with Lime and Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper Diet Dr. Pepper. [...]
Read moreTerrific Taglines
Trying to pick a tagline for your company can sometimes feel like trying to name a child. It has a certain feeling of permanence to it that increases the pressure to get it right and to make it good. That’s a lot of pressure to put on such a little tagline. The good news is [...]
Read moreHow do I create a video introduction?
Smile. You’re on Camera! Creating a video introduction for your website can be a powerful tool to set the tone for and act as an introduction of yourself to visitors. As part of the video introduction you should aim to keep your message short and to the point – lest viewers get bored and decide [...]
Read moreMonster iPod Stereo
Geneva Sound XL iPod Stereo. Good for playing Goose (pictured), Justice or Tchaikovsky’s 1812 Overture.
Read moreWhat’s in a great brand?
Ever thought about what goes into a great brand for a small business? We have! If you’re like most small businesses, your brand needs to have at least these three elements: Core Promise – The unspoken promise to your clients. Tagline – The spoken promise to your clients. Marketing Message – How you fulfill your [...]
Read more