5 Standards of Remarkability
Branding is all about taking what makes your business valuable and identifying what also makes it unique. If you really want a killer brand, there is a third level to which you can aspire: That which makes you remarkable.
To be remarkable is to be interesting, noteworthy, standing out, fascinating, intriguing, mysterious and exceptional. In other words, remarkable is what it says: Something to remark about.
So if you want to give them something to talk about, here are five standards to set for yourself when REMARKABLE is your goal…
1) Embrace change. If you want to change the result, you have to change the behavior. Trying to be better at the same old tactics may help you to sustain your business, but it won’t position you to excel. Seek inspiration in unlikely sources. Do something new, do something different.
2) Seek your own superlative. To be remarkable often means that you are the most something. You can be the smartest, the funniest, have the most personality, be the most talented or the most likely to succeed – just be at the top of the game in at least one category.
3) Avoid gimmicks and stunts. Gimmicks may get you noticed for a minute, but they won’t get you much farther than that. Stunts are easy to pull off and just as easily forgotten. Don’t sell out to be a flash in the pan, go for the long burn.
4) Be peculiar. In order to be noticed you have to step out of line. Remarkable doesn’t equate to popular right away. Not everyone is going to appreciate your efforts toward becoming remarkable. Your goal isn’t to please everyone, your goal is to impress the trendsetters.
5) Face forward and don’t look back. Complacency and stagnation are the mortal enemies of remarkability. What is en vogue today will be out tomorrow. Refresh, Reinvent, Revive. Stay ahead of the curve.