Building Brand-Based Relationships (Part 3 of 4)
Brand Based Relationships, Part 3 of 4
The First Impression
The Introduction
The Dialogue
The Relationship
The Dialogue
When you start to get to know someone, what are the details that stand out to you? How quickly your call is returned, if the plans that you made are kept, if details from your conversations and facts about yourself that you’ve shared are remembered? Essentially, as the impressions from the first meeting fade, do people turn out to be who they said they were? This is the stage of seeing if they will put their money where their mouth is, if they will rise to the occasion or turn out to be all talk.
As a business, this is the time when you get to prove yourself and road test your client process. Initial impressions become solid opinions as each interaction that a potential client has with your business is counted as positive, negative or neutral. When you discuss their needs and explain your services, when and how you conduct appointments and how you address their concerns will all form the solid basis for your relationship, be it positive or negative. If you are a business that truly lives up to your brand, this is a stage where you will easily shine.
Tips for Improvement:
An attentively designed client process that adheres to your brand will ensure that you establish a strong and positive relationship with your new client.
- Tone of the conversation is appropriate
- Client’s needs are addressed
- A relationship is established
- Overall experience is positive from the client’s point-of-view