Building Brand-Based Relationships (Part 4 of 4)
Brand Based Relationships, Part 4 of 4
The First Impression
The Introduction
The Dialogue
The Relationship
The Relationship
Once a relationship has been established, your clients will either be disappointed, satisfied or thrilled. If disappointed, they may seek out an alternative service provider. If satisfied, they may not seek an alternative, but would be open to a more appealing opportunity if one presented itself. If thrilled, they are unlikely to leave and very likely to refer their friends. Essentially, if new clients have good experiences with your firm, they will be confident referring their friends, knowing that those friends will have a similarly positive experience.
Tips for Improvement:
During this maintenance phase, your brand becomes more important than ever. So long as each member of your firm is committed to consistently delivering upon the promise you make your clients, you can be confident that your clients will be happy and your business will thrive.
- Make sure your team is familiar with your brand
- Make sure your client experience is consistent with your brand
- Thrive and grow